Selina Liu

·       Compiled alumni data from the past 5 years by conducting surveys and editing on Excel; conducted data analysis and created infographics in Canva to highlight alumni outcomes, which was used in marketing materials ·       Researched 15 universities in-depth to write the Due West internal college guide and info spreadsheet ·       Provided professional advices in college applications and conducted mock interviews with over 10 students... read more

·       Co-designed a sustainability themed student planner for UK high school students to raise awareness of the environment ·       Collaborated with co-intern to critique and make recommendations for the 2020-2021 planner and the oodlesof.info website ·      Discussed marketing strategies for the planner to create further opportunities in the competitive market... read more

·       Cleaned, classified, and visualized data including finance products, key metrics, and key credit risk factors, and produced an 18-page research report on an online consumer finance company and co-created a PowerPoint for bidding ·       Helped in modifying Fraudar and Grey Relational Analysis models to conduct company due diligence more efficiently, and prepared associated materials including business profile, financial analysis, and industry analysis ·       Analyzed Muddy Waters’ reports by using Deloitte method of audit and assurance and reviewing existing Deloitte PowerPoints; Translated 60 pages of PPT related to the services offered by the Data Analysis Department... read more

·       Conducted social marketing campaigns for clients, including a leading health and beauty brand and an e-commerce brand; monitored the progress and coordinated with KOL on Weibo to endorse client’s brand image and core feature of products ·       Collected and analyzed the data of blogs’ forwards, likes, and comments, concluded the users’ attitude towards the content and client’s brandimage, and coordinate with tech team to improve their algorithm to identify the most desired bloggers ·       Launched the “brand page” for over 15 brands, featuring influencers, newest products, and trending blogs to increase exposure... read more