Marketing Strategy & Analytics Summer (STAR) Intern

About the job
Aufgaben
About Us
Mercedes-Benz USA is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In our people, you will find tremendous commitment to our corporate values. Our products and employees reflect this dedication. We are looking for diverse top-notch individuals to join the Mercedes-Benz Team and uphold these hallmarks.

Department Overview
Our mission is to provide the Mercedes-Benz USA organization with brand and marketing strategies, marketing analytics, key campaign performance indicators and tracking to measure the impact and performance of brand and marketing efforts across North America.

Job Overview
The Brand & Marketing Strategy summer intern will learn about what we do:
Develop an understanding of market research and its application to marketing strategies
Understand the innerworkings and brand strategy and strategic marketing planning
Uncover and produce strategic brief writing to drive strategic direction for national advertising campaigns 
While also learning how we do it:
Work with multiple agency partners to define and as needed to refine goals
Proactively collaborate cross-functionally and build internal relationships to identify opportunities
Ensure alignment across stakeholder groups internally and externally
Collaborate with Global Headquarter teams to localize
Responsibilities:
Gather market research and intelligence to help inform marketing strategies and strategic brief development.
Collaborate with agency partners, internal business units to develop strategic briefs and monthly analytics reporting
Attend weekly strategy meetings and work with agency partners to add agenda topics.
Cross collaboration with agency Strategy team to develop campaign study reports and timelines
Alignment with Product Management Market Intelligence team to review and extract insights for strategic planning
Support research and presentation build for our diverse strategy initiatives
Participate in campaign planning process
Develop competitive analysis reports
Present key reports and briefings to marketing and agency teams

Qualifications / Education:
To qualify for this internship opportunity, you must be a rising junior or rising senior enrolled in a Bachelor's program.

Preferred concentration of study:
Marketing
Brand Strategy
Communications
Business Administration
Business Management
Desired Knowledge, Skills And Abilities
Proficiency in PowerPoint and other MicroSoft Suite tools
Ability to analyze and interpret data
A self-starter who applies a solution-oriented approach
Strong problem formulation, problem-solving, time management, and prioritization skills
Strong oral and written communication skills 
Additional Information
During this 8.5-week summer internship, you will be required to work onsite 4 days a week at our Sandy Springs, GA headquarters.

EEO Statement
Mercedes-Benz USA is committed to fostering an inclusive environment that appreciates and leverages the diversity of our team. We provide equal employment opportunity (EEO) to all qualified applicants and employees without regard to race, color, ethnicity, gender, age, national origin, religion, marital status, veteran status, physical or other disability, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local law.

Benefits
Mitarbeiterhandy möglich
Mitarbeiter Events
Gesundheitsmaßnahmen
Betriebliche Altersversorgung
Mobilitätsangebote
Flexible Arbeitszeit möglich
Mitarbeiterrabatte möglich
Coaching
Mitarbeiterbeteiligung möglich
KontaktMercedes-Benz USA, LLC
One Mercedes-Benz Drive30328 AtlantaDetails zum Standort
Molly Zhang E-Mail: molly.m.zhang@mbusa.com
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